How to start your business on Twitter?

Twitter is a brilliant platform to discover new happenings in the world. Brands launch new products and connect to the latest trends. Strengthen your presence on Twitter using the key resources given below.

What is the impact of Twitter on world culture?

Connecting to culture is a major reason why businesses go to Twitter. You can make a lasting impact on this platform because people here have a discovery mindset. 

Consumers between eighteen to thirty-five years particularly consider the blend of brands in culture. The Twitter audience is more informed and passionate about business becoming a part of the world culture. 

When you get your business on Twitter, you have a listening audience here. Drive results and expand your business through interaction with fresh minds.

Starting your Twitter business

It is crucial to establish your business's presence on Twitter. Your profile can make a lasting impact on your brand's audience. As first impressions count, ensure that each element reflects your values and purpose. It'll encourage potential customers to follow your Twitter account. 

Begin with creating an account on Twitter. Tap on Sign Up. Once you become a part of Twitter, read below and proceed. 

Profile photo and brand icon

Your Twitter account's profile photo must represent your brand. It should fit fine in a circular, small space. Your logo would work well. Every Tweet you post would show your picture as an icon. So, the dimensions recommended by Twitter are 400x400 pixels.

Account name and display name

Your account name appears in your Twitter profile's URL. It is unique to you. Since this account name is tied to all your activities on Twitter, keep it directly connected to your business. This name shouldn't be more than 15 characters. 

You can change the display name anytime. Have it by the name of your business or brand. It can have 50 characters. 

Twitter bio

Consider it as your brand's introduction to the world. Keep your bio within 160 characters. Tell people what values you bring, what you do, and why someone should follow your page. Write the following in your bio. Also mention your other social media handles like facebook, instagram, youtube etc. so that your twitter followers can follow you on instagram. Many brands buy instagram followers and when the audience visits their instagram profile, they make this perception to follow them over other social media platforms.

A link to your website

Add the link to your site's landing page or About page. People who check your Twitter page would also wish to know about your brand. Also, track visitors to your website through social media pages, particularly Twitter. 

Add your location

 

Even if you have a web office alone and no offline business, it's a smart way to add your location. Your founding city or headquarters would do. 

It'll help you connect with local followers and reach out to them with your latest offers. Of course, you should also include your current hours. 

Pinned Tweet

You surely want your Twitter followers to focus on your latest, biggest news. These are the pinned Tweets. You may have the same focus for six months at a stretch. However, check-in each month and see if there's a more pressing message. So, keep replacing your pinned Tweets. 

Ongoing promotion or sale

Start teasing or promoting your Tweet a few days ahead to draw the audience's attention.

Product launch

Keep the momentum going by pinning your latest product. It's the best way to reinforce excitement among people. 

A charity or cause you're supporting

If you showcase how your company is giving back to the community, it'll impact your business. Your latest humanitarian efforts would draw the audience and make your brand famous. 

How to pin a Tweet? 

At the top-right corner of your Tweet, click the down arrow. Tap on ''Pin to profile.'' Your Tweet will be pinned. 

Benefits of starting a business on Twitter

You know a lot

Twitter connects businesses and their owners with the everyday happenings of the world. So you invest in listening to the public and get the real-time, latest trends. 

The best part about Twitter is it brings you out of the mirage of your brand's reputation among people. 

Reach new audiences

When you expand your brand's message on this platform, engaging with the audience becomes easier. Connect with your fans, identify influencers, and network with partners through Twitter.

Free business promotion

Grow your brand and business by creating awareness through social media. Since Twitter allows free promotions, it's an amazing place for brands to be. Not only would you get organic twitter followers, but it'll also cost you absolutely nothing! 

Experiment with tone

The boldness of Twitter isn't just limited to its audience. Play with messaging and your brand voice. You'll discover if they could be more conversational and human. Do people like the way you promote your business?

Start a movement or a conversation

Bringing awareness to your brand's point of view or movement is a great way to use Twitter. You can get informal feedback from your followers, have thriving conversations. Smart businesses tweet questions and run polls to see how popular their brand is. 

Managing business through Twitter

Helps you build a strong following

Twitter lets you connect with your future fans and current customers. You will find some very loyal brand advocates on this platform. This Twitter following can be beneficial to your brand beyond imagination.

Boosts new launches

If you're launching a new sale or a new product, break your news on Twitter. This social media platform can enhance your launches and boost your business. 

Paves the way for smooth customer service

Ensure that you respond to all your @mentions. These people want to communicate with your brand. A customer service account dedicated to the audience would be brilliant. 

Personalized help through direct messages and fast service are ways to expand a business. 

Keeping a check on your competitors

Have you heard of Twitter lists? These are amazing tools to keep tabs on specific industries, accounts, and communities. Through lists, you'll smartly monitor your competitor brands. 

Helps through powerful Ads

In general, Twitter is free. However, paid Ads would double your brand's impact. It'll also bring your efforts down to half. Drive traffic to your business website and amplify your following through Ads. Allow more people to know your app and download it. 

Top Tips to handle your business account 

Never forget you represent your brand

Never use the first-person singular while communicating with customers. I, My, Me should be replaced with We, our, us. You are representing your brand through your Twitter business handle. So, remember to consider yourself a team member rather than an individual. 

Establish a separate customer service account

The good part about Twitter is you can respond to your product customers in real-time. However, sometimes it's the downside. Everyone can see your malfunctioning and apologies. 

So, instead of using your main Twitter handle to communicate with customers, direct them to another one.

Schedule your Tweets

Since Twitter is a global platform, the entire world can connect with your brand. That's brilliant! But all your East coast, Manhattan, West coast, and San Francisco customers won't be active at the same time. It doesn't mean you need to always stay active. Use sites like HootSuite to schedule a tweeting time. 

Conclusion

Growing business on Twitter can be enormously beneficial to your brand if begun wisely. And the section above discussed it all from scratch. Don't wait for another time! Start today.