Google Adds New Video Ad. CTAs for YouTube.

YouTube has been a subsidiary of Google since 2006. This American video sharing site is synonymous to Google and hence YouTube gets all the video results through this parent site. In January 2019, Google announced to add (CTA) call-to-action buttons for YouTube video with a new version. Google explains that featuring videos with end screens and CTAs will help viewers learn more about certain brands or products and respond respectively. A new call to action extension was launched to simplify interactivity. The new format has changed the clunky look of the old buttons and has given them a  new look. 

Unless you have enough views on your channel, your video is unable to gain popularity, hence, YouTubers who want to reach a large number of people need to buy YouTube views and give an impression that the demand for their brand is increasing fast. 

There are some leading suppliers/companies from where you can buy YouTube likes to impress the audience. You can also buy YouTube subscribers because they are very critical for your success. They stay on your channel for a longer time than the viewers and can watch your new uploaded videos in the subscription feed. 

What is a CTA? 

Call to action (CTA) is a commercial term used for design to promote your sales  immediately with a quick response. These can be in the form of phrases or words added to the web pages, some sales script, or advertising messages, to influence the audience/viewers for quick action. 

When it comes to social media, CTA is a method to encourage viewers to focus on the next action they’re going to take. 

It has been observed that the audience gets frustrated and confused with the constant posting of videos, messages, and images for marketing on YouTube. This destroys their potential to make decisions. They get stuck with where to go and what to do, like questions. 

A call to action is the best solution to remove/eliminate their confusion effectively and allow your viewers to take further action. A clear CTA for any content develops a sort of excitement among viewers, and they become more attentive towards your topic. Some examples of CTA  are buy now, sign up, free trial, read more, check out, add to cart, or get started. It helps YouTubers promote their sales. 

Importance of CTA 

A call to action is important because it acts as a signpost on the webpage that assists the users in knowing what to do next. Without clear instructions, the viewers are unable to decide which product/service to buy or sign up and  sometimes they leave the site without completing their task.  

  

Conclusion:- Adding new video Ad- CTAs to YouTube is one of the marketing strategies to eliminate confusion, ensure that the contest is meaningful, promote sales and increase audiences by compelling them to interact. So for creating an effective and clear CTA make sure that its design is good, the font size is highly visible, it is precise, incorporates action words like Learn more, Discover, and lastly, it uses words that have a strong sense of urgency for Eg- limited offer, etc.