How has social media affected American politics?

In the last few decades, the landscape of politics has changed a bit. The major role is played by social media in the change. Social media is a serious factor nowadays in political campaigns in America and the way in which people think about issues.

The candidates contesting the election and their supporters post their views constantly on Twitter and Facebook. Each party for propaganda and requests for donations has its own page to broadcast. There are some leading ways in which social media influences politics nowadays. Candidates can buy Instagram followers and buy Twitter followers and try to get insta famous.

News round the clock

 

 The speed at which news, poll results, and rumours as shared, is how social media transforms politics. In the days prior to the internet, people had to wait for the newspaper the next day or TV news show to get recent information, online news is now a 24 / 7 process.

 

Social media has taken a step further. One can get the news on many websites at any hour, a lot of people spend a lot of time on sites such as Twitter and Facebook than they do on news of political websites. Whenever you log on you can get all the latest trending news and opinions shared by the friends.

The effect of polls

 

The main part of every campaign is political polls. Political polls are very confusing because you find a large number of polls with contradictory results posted on the same day.

 

Other political news, the media has increased the frequency of poll results we see every day. Social media increased this a lot more. Not only results of polls are reported on social media sites , but you may also participate in Facebook polls.

 

Polls results show a lot of influence on elections. If the people get an idea that one candidate is far ahead in the race, they can conclude that there is no sense in voting for the other. When people upload the latest poll results, there is a lot of pressure on candidates to go ahead of their opponents. 

Interact Directly with politicians

The voters are able to interact easily with candidates and elected officials. This is a positive effect on social media. You have to attend a live event in America if you like to meet a candidate or a politician.  Every citizen can't do this. But now with modern technology, to attend virtual events is possible, where you are able to participate in live streaming events and interact with the politicians.

Targeting

 

In the advertising industry, targeting makes sure that messages and ads reach the right audience. Politicians can also do this in the present age of social media.

 

A candidate can tailor his message now, if a candidate wants to relate the concerns of women, retired people, college students, Latinos, or any other group of voters, just as advertisers on Facebook , so can the politicians and candidates.

Future of Politics

 

As social media is relatively new, we just see its impact on society. There are many political changes that come due to social media. Now there are demands for internet voting, which may lead to more people participating in elections. This makes social media more influential.

Conclusion

Polling techniques will become more common on social media and more accurate. Many virtual political rallies and town halls will take place. Social media becoming more popular, its impact on politics will increase with time. If you are finding a powerful platform, during the election season that gives an innumerable number of ad-hoc searches on several social conversations, then you should see the power of online search.